Released on: April 25, 2008, 10:37 am

Press Release Author: Mark Lassoff

Industry: Internet & Online

Press Release Summary: Internet Broadcasting Group introduces private-label Internet
radio

Press Release Body: AUSTIN, Texas - You've heard of private-label clothing and
groceries. Now, welcome to private-label Internet radio.

Internet Broadcasting Group, based in Austin, Texas, is pioneering the concept of
private-label Internet radio. Private-label Internet radio lets advertisers
broadcast brand-centric content online that attracts listeners and converts them to
customers. Private-label Internet radio stations broadcast brand messages 24 hours a
day - without competing ads. Brand messages and ads are blended with complementary
music or talk-radio programming.

Internet Broadcasting Group's first private-label Internet radio client is
CigarBoyz. CigarBoyz is a group of sophisticated men and women who network online
and at CigarBoyz "Premium Blend" social events. CigarBoyz Radio will feature "Brat
Pack"-style music, and informative programs such as "The Old Athlete," with former
University of Texas football player Todd Hunt, and "The Wine Snob with Rudy Sed."

"Traditional radio is dying," says Mark Lassoff, vice president of Internet
Broadcasting Group. "With audiences searching for alternatives to boring 'time and
temperature' radio stations, a huge marketing opportunity has been uncovered. With
major advertisers becoming content providers, the traditional commercial radio model
- which has been around for decades - is being turned on its head."

As Americans are tuning out traditional radio, they're tuning in to Internet radio.
The weekly online radio audience has reached an all-time high, according to new
research from Arbitron and Edison Media Research. An estimated 31 million Americans
listen to online radio on a weekly basis, and about 54 million listen monthly.

"What the concept of private-label Internet radio allows businesses to do," Lassoff
says, "is reach very narrow demographics with the messages that are most attractive
to them. If you want to target only young women living in condos, you could never do
that with traditional radio. Private-label Internet radio allows you to do this with
laser-like precision."

Meanwhile, private-label Internet radio gives advertisers complete control over not
just the content of their ads, but the programming paired with that content.

"A financial company could produce talk-radio programming that delivered not just
financial news, but special coverage and promotion of that company's family of funds
and services," says Josh Epstein, sales manager at Internet Broadcasting Group.

Internet Broadcasting Group can launch a new Internet radio station for just a few
thousand dollars, while a federal license for a new traditional station costs
hundreds of thousands of dollars. Similarly, a new traditional radio station
typically takes years to develop, but a new online radio station can be established
in just a few weeks.

"A private-label Internet radio station provides more bang for an advertiser's
buck," Epstein says.

For more information about private-label Internet radio from Internet Broadcasting
Group, visit www.internetbroadcastinggroup.com or call (512) 485-9505.

About Internet Broadcasting Group
Internet Broadcasting Group provides high-quality technology and programming to
clients, assisting them with online brand communications. Internet Broadcasting
Group, based in Austin, Texas, is a subsidiary of Network Logistic Inc., the largest
IT services firm in Central Texas.


Web Site: http://internetbroadcastinggroup.com

Contact Details: Mark Lassoff
Internet Broadcasting Group
(512) 485-9505
mlassoff@nlimediagroup.com
www.nlimediagroup.com